MBCo opens first store in Arabian Ranches

January 2010

Dubai, UAE – March 2009: Montreal Bread Company (MBCo) first franchised store in the middle-east had its soft-opening on March 11, 2009 in Arabian Ranches (AR). Strategically located at the entrance of AR Retail Center, MBCo provides a unique, relaxed, casual dining experience. The menu which is comprised of classy bread art sandwich collection and variety of fresh salads is a replicate of the offerings in MBCo located in Montreal, Canada. MBCo concept can be really very appealing. “We lay it out before you, naked in the process. We want you to see as we prepare your meal. It's part of the MBCo experience – sharing in the selection of what you want to enjoy!” says Pete Morentzos, owner and franchisor of MBCo brand. “It is in the reverence of the art sandwich making that our chefs create the sensational sandwiches you come for here at MBCo,” he adds.

Though it has only been opened recently, Ramzi Hammoud, manager of MBCo is already amazed with the feedback of people visiting the restaurant. Ramzi enthusiastically shares his thoughts when asked about guests' feedback: “They just love the kind of experience that we offer, they love our food and we arehappy that we are getting repeat business. And that's the real WOW!” “As a franchised store from Montreal, we aimed implementing all the rules and guidelines imposed by Peter. We left no stones unturned to come up with such a beautiful, clean, casual and friendly ambience. We also made sure that our Dubai employees got the best training in the kitchen and service.

We are very much ready and we are proud to claim that we have been successful in bringing Montreal in Dubai” narrates Mohamed Charafeddine, Managing Partner of Hospitality Concepts and Solutions (HCS). HCS is the franchise developer of MBCo brand in the middle-east while Crème dela Crème (CDLC) of Belhasa Group of companies is the sub-franchisee of the brand. “With the strong partnership of HCS and CDLC, we are sure that MBCo doesn't really have any option except to succeed. Our aim is to expand our market around the UAE and in the middle-east in general,” adds Ziad Kaddoura, Managing Partner of HCS.